BLOOM
experience design | product design
Collaborator: International Flavours and Fragrance (IFF)
2018
The first encounter with a perfume is a sensory experience that is highly intimate. Yet, in a commercial environment saturated with information, this experience has been robbed away from customers. To make the discovery of one’s personal connection with this luxury product, the paper tester was redesigned so as to prolong the experience of the consumer’s first encounter.
by Lew Jin Jie, Sascha Brouwer & Sen Fong Ling
Preserving the moment
The retail environment can be hectic and overwhelming at times. In clothing and fashion, the fitting room provides customers with the sweet escape away from the outside buzz, a private space of their own. Customers are able to try on the pieces, and see if they really feel good in them.
To reinvent one's first encounter with a fragrance, we thought, how could we provide customers with the same private space to develop a raw emotional connection with a fragrance? Could the paper tester be turned into a box so that one's first encounter with a scent could be preserved and brought back to the comforts of one's home to enjoy?
IDEATION
A box that ‘bloomed’ to gradually transform into a flat surface provided the most generous gesture, which aligned with the luxury of the product it contained, a perfume fragrance.
EXPLORATION
Many different forms of the paper tester were experimented with. The number of sides to the box, and the cuts made to the form were varied. Papers of different grammage and textures were also experimented with as part of material exploration.
Bloom
A hexagonal box opened into a flat surface with no incisions made, to ensure the purity and simplicity of the form. The lid of the box possesses a long length to extend the experience of luxury the product entails.
USER JOURNEY
ENCAPSULATING
UNVEILING
